Business Strategies in the Dairy Complex of Northern Uruguayan Coast
Uruguay has a vast experience regarding milk production and processing for local and international markets. This foodprocessing chain has allowed great development of production capacities in the primary and industrial phases, as well as in the commercialization of its products. The agrarian phase of milk production in Uruguay takes place in two main regions: the South Cuenca and North Coastal region. The aim of this research is to further the analysis regarding business strategies used by milk industries settled in the North Coast; and their impact on the agroindustrial complex, mainly during the primary stage, by identifying technical, economic, and financial relations. Triangulation of quantitative and qualitative techniques allowed to understand more deeply the relations of domination in the complex. Although the three industries have similarities regarding size and number of producers –with very similar plants– they show important differences in both their agrarian base, and in their vertical strategies in the three identified areas of analysis; which justify their comparative study. The ownership structure of capital does not necessarily match the ways of exercising power within the complex; there are other factors that affect its actions and determine its dynamics.
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